GROHE from Germany, the world’s number 1 brand in sanitary fittings and leader in water technology, today launched its first ‘GROHE Live Center’ in Mumbai. The new Live Center, located in the posh area of Lake Powai (Hiranandani Gardens), Mumbai, is a medium for visitors to experience the unique way in which GROHE has synergized Design, Technology and Quality into their products, allowing customers to truly Enjoy Water through them.

On this occasion GROHE in association with Hiranandani will be kick starting their ‘Customer Centric Initiative’ for the residents of the Hiranandani complex. The scheme provides residents an opportunity to bring home the world’s best designed bathroom at delightful prices. The residents can avail a 30% discount on any GROHE product to upgrade their bathrooms.

Speaking at the launch, Mr. Bijoy Mohan, President, GROHE ASIAPAC, said, “The launch of the LIVE CENTER will further reinforce GROHE as the fastest growing company in the industry, the World’s No. 1 brand in sanitary fittings industry. In our commitment to grow the Indian market, we believe that Indian consumers need to experience the award winning design, technology, credibility and quality of the GROHE brand and this center will do exactly that. Furthermore, our association with Hiranandani, a trusted and highly regarded developer in India, is a step towards delivering on our promise of creating value for end users, and we look forward to partnering with other developers across India to help them add value to their customers.”

Commenting on the association with GROHE Mr. Surendra Hiranandani, Co-founder & Managing Director, Hiranandani Group, said, “ At the House of Hiranandani it’s always our endeavor to bring the best value to our customers. The Grohe Hiranandani week is a step in this direction. This is a unique initiative from Grohe and a great opportunity for the residents of the Hiranandani complex to get acquainted with this globally renowned brand. Speaking about our collaboration, it will be a pleasure to work with Grohe and reinforce our commitment to provide only the world’s best products to our valued customers”

This is the second Live Center Grohe which has been launched in India. The Grohe Live Centre in Bangalore was opened in 2009. This interactive Live Center showcases the GROHE Spa Collection as well as the newest addition to the GROHE kitty, the diamond-like Allure Brilliant. The three different style segments of GROHE on display – Authentic, Cosmopolitan and Contemporary also allow the discovery of the diversity of forms and shapes enabling one to experience the brand’s philosophy in a whole new dimension. Also on display at the GROHE Live Center is the “Ondus”, often pegged as a revolutionary product and the ‘iPod’ of the bathroom fittings industry. Centered on the concept of “Sensual Minimalism”, this iconic range of luxury bath fittings is a blend of pristine digital technology and stunning looks that ensures you a lifestyle changing experience.

One can also experience all of GROHE’s other product ranges and technologies like the SilkMove, StarLight, DreamSpray, CoolTouch etc. at the Live Centre. The live display of the GROHE EcoJoy range highlights the brand’s commitment towards water conservation. This range offers overall water saving solutions comprising of taps, showers, bathroom fittings and kitchen mixers. Besides this, the Live Centre will also enable GROHE to impart requisite training to plumbers and technicians.

So come in, look around, and gain new insights!

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