Sukhraj Nahar believes in achieving a fine balance between aesthetic value and quality of his projects.
At the age of 16, Sukhraj Nahar came to Mumbai to pursue his ambition of creating landmark structures. “I always wanted to make homes for people, even when I was a child. It was a dream,” he shares. In a short period he successfully built Nahar Group, which today ranks amongst the leading real estate developers in the country.
In the last four decades, Nahar Group has built approximately 10 million square feet of residential and commercial projects. Chairman Sukhraj Nahar’s vision has enabled him to take a view that is beyond bricks and mortar.
Starting with his first residential project, Dimple Apartments, in Santacruz, Nahar Group has created several landmarks, such as Shah and Nahar Industrial Estates in Worli and Lower Parel, Nahar and Seth Industrial Estates in Bhandup and Chakala, Nilgiri Industrial Estate in Sewri, and residential projects like Vrindavan and Vindhyachal in Bandra, Everest and Mount in Andheri.
He then extended operations to Ahmedabad and Pune where he has built some of the finest residential apartments.
Sukhraj Nahar not only conceptualised mini-townships in Mumbai but also developed one at Mulund, Sarvodaya Nagar where currently 1,500 families stay, enjoying a host of amenities including a Sarvodaya Jain temple. “We are constructing two more towers called Sarvodaya Heights in Sarvodaya Nagar,” he says.
The Group’s current focus is on establishing their dream project ‘Nahar’s Amrit Shakti’. Designed by architect Hafeez Contractor, and landscaped by Belt Collins & Taib Landscape Studio, Nahar’s Amrit Shakti is being developed at Chandivali near Powai over 100 acres. Conveniently located and easily accessible from the eastern as well as western express highway, the project is in close proximity of airport, commercial hubs and proposed metro rail stations. He says, “We have received an overwhelming response for the new projects at Nahar’s Amrit Shakti wherein 640 2-BHK flats were sold within a month. Many NRIs have invested in this project.” The Group has also completed a recent project at Walkeshwar called Nahar Panorama.
The Nahar Group practises their four-fold belief – superior quality across all product and service parameters, value based offerings, a people-centric and customer delight approach and maintaining the trust of patrons. “I believe in meeting every customer personally and listening to his needs. The customer is the real teacher and we take his feedback seriously. It was because of our customers who wanted compact flats that we changed our product keeping the amenities intact and launched 2 BHK flats at Nahar’s Amrit Shakti.”
But Nahar also feels that customer preference has changed. “Initially the customer was just looking for a house but today he is selective. He is equally interested in the amenities, landscape, and location. The customer is clear and careful about what he buys.”
A very transparent human being, Sukhraj Nahar believes in clarity of thought, which even reflects through all his projects. “We work hard on bringing quality projects and share a transparent relationship with customers. There is nothing hidden. What you see is what you get.” His suggestion to buyers is that this is the right time to buy. “TDR rates are going up but yet builders have not increased their prices. The rates have stabilised so those postponing their decision to buy should re-consider.”
Under his leadership, the Group has earned prestigious awards for its domain expertise, management practices and corporate social responsibilities. These include the Township Award at Pan-India level in 2007 instituted by Times Glory, Award for the Best Garden by Municipal Corporation of Greater Mumbai, Excellence In Innovative Marketing Award from MCHI, Project of the Year Award, and the recent Star Builder Award among others.
Besides opening and running six primary schools in rural areas of Rajasthan, he has set up medical research centres in Bhinmal and Ahmedabad. Religious by nature Nahar has constructed Jain temples in Mumbai and Rajasthan. For his immense contribution to social causes and community welfare, Sukhraj Nahar has been honoured with numerous awards including the prestigious Mahavir & Mahatma Award by the Times of India Group and Hindi Bhashi Achievers’ Award instituted by Navbharat Times. Vilasrao Deshmukh, former Chief Minister, honoured Mr. Nahar with a special award for valuable assistance rendered to the Municipal Corporation of Greater Mumbai in dealing with the unprecedented floods in Mumbai on 26/27th July 2005.
The success story of Nahar Group is one of entrepreneurship and vision, without forgetting the underlying principles of social justice and community care.