Society is increasingly getting fragmented both physically and in the mind-space. Newspapers are a reflection of society and The Times of India Group has always endeavoured to enhance the value proposition of our media platforms through constant re-invention and innovation be it in product upgradation, audience segmentation or new market creation. The Pluses were one such innovation to reflect the changing times.
We have, over the years, penetrated into nascent and developed them by leveraging and highlighting their inherent potiential.In the process, we have been able to provide a national and local coverage across key cities with cities with relevant audience agglomeration.
Now times have changed even further. People today don’t live in the cities in the traditional sense; they live in clusters within a city. And to them, news about their neighborhood is of utmost relevance.
Once again, The Times Group is addressing that need by publishing “My Times” a micro-local as it may be referred to – that provides tailor-made solutions for an extreme hyper-local community. The editorial will comprise of profiles of resident of the area, interviews, recreation, trends, hangouts, youth issues, etc. An advertiser can now specifically target readers in this hyper-local area of Mumbai.
We are glad to inform you of the launch of the first edition of the product “My Times- Powai” on Sept 30, 2011, and we plan to add more micro-local options in the coming months within Mumbai.
We are sure that the value proposition of this new initiative will be optimally exploited to achieve your communication objective.
Above is the press release, I got in email from the timesgroup.