India’s first and largest community library chain, opened its 3rd branch in Mumbai at Hiranandani Gardens, Powai, on 10th July, 2011. The first of its kind library chain has 40+ branches across 5 cities covering Mumbai (Nerul, Dombivli), Bangalore, Mysore, Pune and Hyderabad.
JustBooks gives its member access to over 4 lakh books across 39 categories, popular ones being fiction, kids, cookery, romantic, literature, management, etc.
Speaking on the occasion, Mrs. Anuradha Ramchandran, member of the Book Club at Powai, said, “Just books is a unique concept which breaks the stereotype of a library often imagined by people as a rickety old place; by turning it into something savvy.”
Mrs. Parul Shah, a teacher by profession, adds, “It’s an ideal concept for conducting story reading sessions with kids and with the collection of books around, it makes the experience more lively”.
Incubated at the N S Raghavan Center for Enterpreneurship Learning (NSRCEL) – IIM, Bangalore, JustBooks is managed by its parent company Strata Retail and Technology Services Pvt. Ltd. The introduction of RFID Technology, first of its kind for a retail library in India, ensures convenience and ease of access to thousands of members. JustBooks also offers a range of value added services such as free door delivery, personalized reading recommendations and the luxury of maintaining a personal read-next-register to queue up titles that a member wishes to read.
Mr. Ravi Kumar, Senior Manager – Franchise Development, Just Books, said, “Reading is also a great hobby that each and every parent needs to inculcate in their child. We are here to make borrowing books convenient and user friendly, irrespective of age, as the technology that we use allows our members to transact independently at any of our branches by just swiping their membership card. The best of books and services is the experience called JustBooks. As we love to say – At JustBooks, there is a book for everyone in the family”.
A popular section is the Indian & International titles in the Toddler-to-Teen collection, which is designed to entertain and educate the young readers. For those who prefer their regular dose of fiction, JustBooks offers a good mix of popular bestsellers as well as critically acclaimed, award winning titles. Senior readers and parents can also find a dedicated regional section with books by well known authors.
The non-fiction section has the latest and popular books on management & leadership, finance & investment, spirituality, philosophy, self-help techniques, travel, health, parenting, cookery, etc. The magazine section has the diversity of categories like business, sports, fashion, women, health, technical, etc.
Branches in Delhi, Kolkata and Chennai are on the anvil; meanwhile, Mumbaikars can look forward to seeing JustBooks libraries in each and every residential locality in Mumbai soon.
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